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Willow Smith Is Chanel's New Brand Ambassador (and 4 More Things to Know About the Show)


Chanel isn’t just the apex of Paris Fashion Week, it’s also the pinnacle of the whole Fashion Month experience — what all those weeks of Derek Blasberg swanning about with supermodels and street style stars posing in front of graffiti-covered walls are building up to. But even with such high expectations, Chanel manages to outdo itself every year — after all, if there’s one thing Chanel would never do, aside from making Crocs or putting anything on sale, it’s disappoint.

Willow Smith Chanel PFW Fall 2016
David Fisher/REX/Shutterstock

Apparently all the big Parisian houses this season are taking cues from their couturier history, considering on Monday Saint Laurent showed a collection that drew directly from the house’s origins, and on Tuesday Chanel followed (tweed) suit, transforming the Grand Palais into a giant design studio replete with gilded chairs in single-file lines. While the collection was full of nostalgic nods that would have made Coco feel right at home in the present day, there’s a few details about the show you may have missed.

1. Willow Smith was in attendance looking like a straight-up Chanel ninja … which makes sense, because she’s a new face of the brand.

Chanel loves a celebrity kid — just check out Lily-Rose Depp, Kendall Jenner, Gigi Hadid (both of which are seen below) and all these front-row attendees. And now the daughter of Will Smith and Jada Pinkett-Smith is following in their well-shod footsteps, according to a release from Chanel which says, simply, “Karl Lagerfeld has chosen Willow Smith as a new CHANEL ambassadress.”

Kendall Jenner Gigi Hadid Chanel PFW Fall 2016
Antonio de Moraes Barros Filho/WireImage; Pascal L

2. Kendall Jenner and Gigi Hadid‘s final BFF catwalk moment of fashion week

The It-girls of the modeling world took their last turn together on the Parisian catwalks, with Kendall wearing a pink leather crop-top hoodie and Gigi working a quilted pale green jacket with an attached scarf and embellishments reminiscent of popcorn.

RELATED PHOTOS: Julianne Moore’s Chanel Oscars Dress Is Hot Off the Runway … and Kendall Jenner’s Body?!

RELATED VIDEO: Why Valentino? Ben Stiller Talks Zoolander Paris Fashion Week

3. Kris Jenner‘s next level chic way to fight off the winter chill

Kris Jenner ChanelDavid Fisher/REX/Shutterstock

Well, as long as you happen to have a bank account that can support your new logo-covered mink muff habit.

4. Chanel demonstrated a whole new way to showcase your brand loyalty

Beauty @chanelofficial

A photo posted by Lindsey Wixson (@lindseywixson) on

Because quilted bags are so 2015, this year it’s all about the quilted eye.

5. They introduced us to the new kitschy It-bag fashion bloggers are going to be fighting over

The ultimate cotton reel #chanel #aw2016 #handmade #craft

A photo posted by Emma Hill (@emmahhill) on

Shaped like a giant spool of golden thread. Wait…in this scenario, wouldn’t that make us Rumpelstiltskin?

What do you think of Chanel’s new collection? Which was your favorite part?

–Emily Kirkpatrick


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