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What We're Buying: Our Favorite Breast Cancer Awareness-Themed Products


Have you bought anything you loved lately? In the PEOPLE StyleWatch offices, the answer to that question is usually “Yes” — and we round up our favorites here. But this week, in honor of October being Breast Cancer Awareness month, we’ve all chosen a product that looks great and gives back to organizations that support cancer patients and assist in finding a cure. See our top picks below, and share your favorite BCA-supporting items in the comments.

Holst and Lee LOFT BCA
Courtesy Holst & Lee for LOFT

Loni Venti, Style and Beauty Editor: I probably would have bought these awesome Holst + Lee for Loft statement jewels even if they didn’t benefit BCA — but since they give a generous 70% of the purchase price to the Breast Cancer Research Foundation, I see no choice but to add these babies to my cart. They’re the kind of bling that makes an LBD look epic and a plain white tee and jeans look totally put-together and “cool girl”. Checking out as we speak.

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Rebecca Taylor BCA
Courtesy Rebecca Taylor

Andrea Lavinthal, Style and Beauty Director: Once in a while I like to pretend that I’m a person who wears bright colors, buying a few vibrant tops to punctuate my neutral-bordering-on-somber wardrobe palette. Typically, those pieces remain in my closet until I give them away to a friend who doesn’t dress like a chic funeral director. But I’m determined to break that pattern with this Rebecca Taylor tank. It’s the perfect shade of hot pink (not so bright it could substitute for a crossing guard vest), the cut is super-flattering and it will add some much-needed oomph to my fall look. And if all that’s not enough motivation, there’s also feel good factor since 50 percent of the proceeds go to the Triple Negative Breast Cancer Foundation.

Estee Lauder Muse BCA
Courtesy Estee Lauder

Catherine Kast, Writer-Reporter: Estée Lauder has long been on the forefront of breast cancer research; Evelyn Lauder herself co-created the pink ribbon motif back in 1992! This mini solid perfume compact is my favorite of all their amazing BCA products — not only for its adorable thumb-sized packaging and timeless, woodsy jasmine scent called “Modern Muse,” but because 100 percent of the $49.50 price goes to the Breast Cancer Research Foundation. Such a charming piece is totally welcome in my purse, and I’m hoping my mom and grandmothers feel the same because they’re about to each get one too!

BCA Products Chan Luu bracelets
Courtesy Chan Luu

Zoë Ruderman, Deputy Style and Beauty Director: My family friend Marisa Weiss is the founder of and one of the top breast cancer doctors in the country. This October I’m donating money to her organization (which is the most utilized site for breast health information) as well as getting one of these beaded bracelets from celeb-loved jewelry designer Chan Luu. Half of the proceeds from the sale of the bracelets go to, money that’ll be used for education and support. Plus, the designs are just so pretty!

Bobbi Brown BCA
Courtesy Bobbi Brown

Brittany Talarico, Associate Style Editor: Brittany Talarico, Associate Style Editor: As much as I try to get into lipstick, I’m really a gloss girl. And I follow that rule that you can never have too many different shades in your purse at one time (I’m also prone to losing them). So this limited edition “Pretty Pink Ribbon” four-pack collection from Bobbi Brown is one of those no-brainer buys. (You can never enough pink glosses, amiright?) The best part? $12 from my purchase of the $60 set will go to the Breast Cancer Research Foundation (that’s 20 percent). And I think I might add a few more to my cart to give as stocking stuffers to the breast cancer survivors in my family this holiday season.

BCA Products Love Always Jewelry
Courtesy Love Always jewelry

Alex Apatoff, Senior Style Editor: Finding a cure for breast cancer is a cause near and dear to my heart, but I’m wary of “pinkwashing” — that thing where you feel like you made a difference because your coffee cup lid or spatula is pink, but you don’t really know where the proceeds go. That’s why I like Love Always Jewelry’s initial pendant. The price ($50) is right, it’s pretty enough that I’d buy it even if they weren’t giving 35 percent to Susan G. Komen, and it’s not that shade of pink that only seems to work one month out of the year. (And of course — a great personalized piece of jewelry never goes out of style!)

BCA Products Tocca soaps
Courtesy Tocca

Jackie Fields, Beauty Writer: At the top of my beauty obsessions? Adorable soaps (I get this from my mother). So I was thrilled to discover that this particular set of eight dainty daisies from Tocca looks good, smells good and does good. Throughout the month of October, 50 percent of proceeds from the sale of this box of deliciously refreshing grapefruit and cucumber scented soaps will go to Look Good Feel Better, an organization that helps all women battling cancer feel their most confident by offering them complimentary beauty lessons. At $24 a set I’ve already picked up two: one for myself and one for mom.

BCA Products Crystal collection toothbrush
Courtesy Crystal Collection

Sarah Kinonen, Editorial Assistant: To celebrate Breast Cancer Awareness Month and another year my grandmother is cancer-free, this month I’m buying a product near and dear to my mouth (er, heart): a toothbrush. You see, this summer I began undergoing Invisalign treatment, and as great as it’s been to see my teeth slowly straighten out, it’s also a nuisance. Between every meal and snack, I have to quickly rinse and brush my teeth. So instead of spending another $4 on a measly disposable brush, I’ll be forking out (willingly!) $15 for Supersmile’s Crystal Collection Toothbrush in Pink Diamond, as the brand will donate a whopping 75 percent to the SHARE Breast Cancer Charity. It’s so cute that I may end up with a few more in my cart, since it’s for a great cause, after all!