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Three Huge Stars, Three Fragrance Commercials: Whose Is Your Favorite?

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Ah, the sweet smell of success! That’s what Rooney Mara, Justin Bieber and Taylor Swift are experiencing with their latest fragrance spots, ranging from sultry to super-sweet. Check out the ads below, then tell us whose has you most ready to run out and pick up a bottle.


Mara’s first TV spot for Calvin Klein’s “Downtown” fragrance mirrors the edgy urban vibe of her print ad, and features sepia-toned shots of the star in leather jackets, romantic gowns and retro dresses in different N.Y.C. settings.


Swift says her new fragrance “Taylor” “embodies [her] personality,” and her latest ad seems to reflect that, showing the star trading snapshots with friends and letting loose in a convertible.

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Finally, Bieber appears to be all about giving behind-the-scenes access to his new scent, “The Key,” treating Facebook fans to a backstage look at the moody Copenhagen shoot of his upcoming ad for those who can’t wait another minute to see the leather-clad singer promoting the soon-to-be-released fragrance.

Tell us: Which spot has you swooning?

–Alex Apatoff