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Fashion

The Kardashians Seal Fashion Deal with Sears

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Courtesy PR Newswire

There’s no stopping Khloe, Kourtney and Kim Kardashian! If you couldn’t get enough of their Kardashian line for bebe, here’s another chance. The reality stars are once again teaming together for an even bigger deal with retail stalwart Sears, according to
WWD
. The brand? The Kardashian Kollection, naturally! “Not only do they have locations nationwide, but we recognize that Sears will allow us to reach multigenerations of fans and people who are interested in fabulous clothing at affordable prices,” said Khloe Kardashian. Come August, more than 400 Sears stores will carry a full line of apparel, lingerie, jewelry and other accessories produced by Australian designer Bruno Schiavi’s Jupi Corp. and will reflect each sister’s individual style. And while prices have yet to be divulged, Kim wants “to make sure that everyone can have access to the Kardashian Kollection.” The company says they will be within the range of other Sears apparel brands and already estimate approximately $200 to $300 million in sales in the first year. This represents a retail coup for the sisters Kardashian, who have been keeping busy aligning themselves with brands like Skechers and QVC, as well as their own successful Dash boutiques in Calabasas, Calif., Miami and New York. Tell us: Would you buy something from the Kardashian Kollection? – Hana Choi