Stay Connected


Advertise With Us

Learn More

Skip to content


The Amazing Trick to Ensure You Never Have Another Bad Hair Day


If you’ve ever felt pressured to straighten your strands for a big event or dye your hair a “normal” shade for your job, you’re certainly not alone. In their latest research geared towards understanding women’s beauty hang-ups, Dove discovered that 86 percent of women feel pressured by the media and society to wear their hair a certain style or shade. And (if you know anything about Dove’s past campaigns) they’re now on a mission to address that number.

Dove hair inspiration campaign
Courtesy Dove

The beauty giant tapped six women (from beauty editors to celebrity hairstylists), all with very different hair (think: long, blonde to curly brunette), to share their stories of how they’ve dealt with external pressures to change their tresses. And with that, a hashtag — #LoveYourHair — was born. Our favorite part? That once you love your hair, there’s no such thing as a bad hair day.

The brand’s research also turned up the stat that only 11 percent of women wouldn’t change a single thing about their hair, which is what inspired them to come up with a campaign to encourage women to, well, you know, in their mane’s natural (or unnatural — rainbow hair counts too!) state. And to get the conversation started, they created one of their signature heartstrings-tugging videos to explain the campaign.

RELATED PHOTOS: Braid Brigade! Hollywood’s Hottest Hairstyle

RELATED VIDEO: How It’s Done: Glamorous, Beachy Waves

After a big kickoff on the Today Show, women began joining the conversation on Twitter, posting sweet, silly and inspiring hair selfies.

What do you think of Dove’s #LoveYourHair initiative? Share below!

–Sarah Kinonen