When Vogue asked “Who’s that girl?” on a cover featuring Taylor Swift’s shaggy bleached bob, they didn’t know they might set off a chain reaction that led to Taylor actually rocking a bleach-blonde bob the next day. But somewhere, we can bet Anna Wintour is delighted.
While unveiling the cover of Vogue‘s May issue on the Today Show Thursday, Wintour said, “I’m thrilled that it’s Taylor Swift, who’s my co-chair this year at the Met Gala …And we very much wanted to give Taylor a new look, make her into a sort of a rock n’ roll chick.”
Mission accomplished! The star, who’s at Coachella to cheer on the third-night headliner (and her love of one year) Calvin Harris, leaned into the current celeb trend of Coachella hair changes (we see you, Hailey Baldwin and Vanessa Hudgens) by showing up in a superblonde shade. And how excited is she about it? So excited that she put on some Polaroid shades (because her hair’s so bright, she’s gotta wear … )and added a lightning bolt to her Instagram caption.
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This isn’t the first time Vogue has bequeathed the superstar a hair change that’s stuck. Tay’s now-famous bangs were the result of a makeover for the mag’s February 2012 issue, where they took her from a country cutie to a hippie chick, and now her transformation from pop star to glamazon is fully complete.
No word on whether her friends cheered her on this time, as they did when she went from long hair to a cropped bob, but knowing Tay, we can’t imagine there wasn’t an element of squad support in there somewhere.
Are you loving her bleach blonde?
— Alex Apatoff