Watch out, Kendall and Gigi — there’s a new batch of 20-something models on the rise thanks to Stella McCartney’s latest fragrance launch. Featuring 23-year-old Kenya Kinski-Jones, singer Grimes and two other muses that have yet to be named, McCartney’s new fragrance, POP, is shaking up the beauty world.
McCartney announced Kinski-Jones, the daughter of Nastassja Kinski and Quincy Jones, as the second of four faces for the new fragrance, alongside 27-year-old Canadian singer Grimes (born Claire Elise Boucher). In a press release for the fragrance, which launches this summer, McCartney commented on the campaign, sharing the momentum behind the women she chose to work with.
Joining the POP collective today as one of the faces of my new fragrance is my animal activist sister, Kenya (@KenyaKinskiJ)! Kenya really takes on the responsibility to be a voice for animals and her passion for activism is something I can both relate to and admire! She’s also an accomplished competitive horseback rider, writer and a model – an all-round wonderful girl! X Stella #POPNOW
“POP is a spirit. It is about capturing and celebrating that very special and exciting time when you are finding yourself and coming into your own,” she shared. “It is about freedom, and starting your life away from judgments or labels. Together as one, these strong young women are a force to be reckoned with.”
😊 excited 2 announce that I'm collaborating w my fave vegan, the inimitable @stellamccartney on her new sustainable, environmentally friendly perfume campaign alongside some rad game changers, whose identities have yet 2 be revealed 😯 — it's called pop! #biomimicry #sustainable-fashion ! 💀💀💀💀 xxx More details coming soon ☄^_^
RELATED VIDEO: How It’s Done: Kim Kardashian’s Messy Bun
And as McCartney’s “animal activist sister,” it’s no surprise that Kinski-Jones jumped on board with the designer for the launch — the new eco-friendly fragrance will save one sandalwood tree per every 2,500 bottles produced. The model also supported McCartney at her fashion show in Paris on Monday, sharing her excitement on Instagram.
What do you think of the partnership? Tell us below.
— Jillian Ruffo