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Sneak Peek: Liv Tyler's New G-Star Ad Campaign

Updated

Courtesy G-Star

With plans to expand the label to 50 free-standing stores in the U.S. alone, Dutch denim label G-Star is getting American shoppers familiar with the brand by naming Hollywood beauty Liv Tyler as the new brand ambassador. The star will appear in print advertisements for G-Star through the Fall of 2010. “Liv is a great fit for the brand because she exudes the perfect level of sensuality, a characteristic very important to G-Star,” says the label. “She’s a strong, beautiful and independent woman with an impeccable feeling for style.” And with her rock star roots–Liv is the daughter of Aerosmith’s Steven Tyler–and star pedigree, Liv is the perfect choice to represent this star-loved denim brand. Tell us: What do you think of Liv Tyler’s G-Star ad campaign?–Andrea DeSimone

Courtesy G-Star