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Beauty

Sneak Peek: Jessica Simpson's "Fancy" New Ads

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Courtesy Parlux

Her new fragrance, Fancy, won’t be in stores for another month, but Jessica Simpson is giving PEOPLE.com readers a first look at her sexy new, Brigitte Bardot-inspired ad campaign. And while the images evoke the same sensuality as the iconic French actress and singer, the fragrance itself is pure California chic. “With Fancy, I wanted to create a pretty fragrance, one that I could be just as comfortable wearing on the red carpet or every day with my favorite jeans,” she says. And she couldn’t be happier with the results. “This is a special fragrance — personal, whimsical, playful and romantic. To me, Fancy is just that: fancy.” Tell us: What do you think of Jessica’s smoldering new ad? Will you buy her scent when it launches August 15th?

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