People

Subscribe

Stay Connected

Subscribe

Advertise With Us

Learn More

Skip to content

Style

SNEAK PEEK: A Behind-The-Scenes Look at Juicy's Newest Fragrance Ad

Posted on


Courtesy Juicy Couture

Juicy Couture is ensuring that your summer never has to end. With the release of their fourth fragrance, Peace, Love & Juicy Couture next month, the girly brand has bottled the free-spirited, hippie vibe of the shores of Malibu—and that carefree spirit extends to the scent’s new ad campaign. In a series of bohemian-inspired shots, photographer Steven Meisel brings out Russian model Daria Strokous’s inner flower child as she frolics in a fantasy field of hot pink and purple to capture the psychedelic vibe of this new fragrance. The ads for Peace, Love & Juicy Couture, a fusion of freshly-cut blossoms soaked in natural accents and wildly feminine wood harmonies, are set to bow in September magazines. With prices starting at $18 for the .25 fl oz eau de parfum rollerball and $52 for the 1.0 fl oz bottle, Juicy Couture’s newest scent will hit department store counters nationwide in September. Check out this behind-the-scenes video of ’70s-inspired campaign.–Andrea DeSimone

[brightcoveplayer 506998268001]
Follow

Get every new post delivered to your Inbox.

Join 126 other followers