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Shop Mary-Kate and Ashley Olsen's 'The Row' Straight From the Runway!

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Andrew H. Walker/WireImage

Mary-Kate and Ashley Olsen are taking fashion into the future with a chic new innovation that will allow you to take their coveted designs right off the runway and directly into your closet! Putting a high tech spin on their high end line, The Row, the designing duo has launched their first-ever shoppable video–allowing viewers to click on the items that catch their eye as they watch pieces come down the label’s fall 2010 runway. Shot backstage by photographer/director KT Auleta at the label’s show last February, the new click-to-buy technology provides a link for every piece of clothing on the catwalk, even breaking down the outfits into individual pieces. And if you like what you see, all you have to do is click on the link, select the color and size of your choice, and add it to your online shopping bag. So if you can’t score a much sought-after ticket to The Row’s spring 2011 show, don’t dismay: All the fabulous items will be available to click and buy early next year. In the interim, check out the video below and get shopping! –Jessie Goldberg
SEE THE LATEST STAR LOOKS AND TRENDS FROM NEW YORK FASHION WEEK HERE!
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