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Rumer Willis Picked to Front New Badgley Mischka Ad Campaign

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Courtesy Badgley Mischka

Looks like Rumer Willis is taking a break from building her acting career to try her hand at something new — modeling! Luxe label Badgley Mischka, designed by the dapper due Mark Badgley and James Mischka, have tapped the 22-year-old to front their spring 2011 campaign. “I was thrilled and honored to be chosen to represent the Badgley Mischka brand,” Rumer said in a release, following in the star-studded path of Eva Longoria, Carrie Underwood and Brooke Shields by fronting the brand. “Working with Mark and James is an incredible opportunity.” The offspring of Hollywood hotshots Demi Moore and Bruce Willis was photographed by Tony Duran in Malibu, Calif. for the campaign which will showcase couture eveningwear, the new Mark + James contemporary collection, swimwear and chic accessories like shoes, bags and jewelry. And how did she grab the attention of the oh-so chic designers for the campaign breaking this March? “We adore Rumer, she is glamorous, youthful and fun,” the designing duo said. “Rumer captures the spirit of all of our spring collections, especially our newly launched Mark + James collection.” Tell us: What do you think of Rumer’s new move?Jessie Goldberg

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