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Ruby Rose Is the 'Edgy' New Face of Urban Decay!


Orange Is the New Black star Ruby Rose is taking on the beauty world! The actress is teaming up with color cosmetics company, Urban Decay, as its brand-new face!

Ruby Rose Urban Decay
Courtesy Urban Decay

The Australian beauty joins the Urban Decay family as its “Most Addictive New Vice,” a role in which she will “keep on rocking [Urban Decay’s] world and spreading the gospel of [its] self-expression, addiction to color, and ‘beauty with an edge.'”

“Urban Decay believes in supporting individuality and personal self-expression — two values I hold very dear — because everyone deserves the freedom to explore their personality and discover their true selves,” Rose said in a statement.

Rose’s partnership with the cosmetics company (which is a pretty perfect pairing if you ask us) stems from an organic appreciation for the brand, as she previously told PeopleStyle some of her beauty musts are from Urban Decay’s line, including its Perversion Mascara and Naked Flushed Bronzer/Highlighter/Blush Strip.

“I use a little bit of cover-up. I can’t go outside the house without lip balm, mascara and eye brows are really important to me,” she previously told PeopleStyle. “I’m not sure why I’ve got such an affinity for them, but they’re a go-to for me.”

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Her new role with Urban comes just two months after her very-first brand partnership. In January, she was tapped as the face of Denim & Supply Ralph Lauren with Hailey Baldwin.

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Details on Rose’s full partnership are limited, but if this collab is anything like past its latest celebrity collection, like Gwen Stefani’s rocker chic line, we can’t wait to see what Rose has up her sleeves, both figurative and literal (you’ve seen those tattoos) — but if she’s taking suggestions, we’d love anything that will help us get those brows.

Are you excited for Ruby’s colorful new gig with Urban Decay? Share below!

–Sarah Kinonen