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Rihanna Inks a Deal as the 'Voice' of Nivea

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Courtesy Nivea

You glow, girl! Rihanna is bringing her talents to a new kind of gig as an official voice of Nivea. The singer has teamed up with the brand to celebrate their 100-year anniversary in true superstar style — right down to the bare-shouldered photo she shot for the campaign. And while most details of the partnership are still being kept under wraps, a representative for the brand confirms to PEOPLE that the singer will make her official debut with them in May to coincide with the kick-off of Nivea’s centennial anniversary celebration and start of her ‘Loud’ world tour, which Nivea is also sponsoring. As part of her role, the singer will also lead an interactive social media campaign. “We are excited to have Rihanna supporting us in our celebration and building a new generation of fans,” Nivea’s Markus Pinger said in a statement. —Katherine Kluznik Rentmeester
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