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Racing Star Danica Patrick Is On Track To Debut Her Own Perfume

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Move over, Beyoncé and Eva! Auto racing phenom Danica Patrick is the latest celebrity to jump on the fragrance bandwagon. The 27 year-old Indy competitor is scheduled to launch her signature scent, Danica Patrick for Her, in mid-March, when the eau de parfum lands in 750 stores across the country. Look out for the Illinois native to promote the line at NASCAR events next spring, as she gears up for the next Indianapolis 500 (where she’ll hopefully beat the personal best she set by coming in 3rd place earlier this year—the highest finish ever by a woman). The perfume will retail between $29.50 for a purse-size vial and $54.50 for the 3.4 ounce bottle. For more on the launch, go to WWD.com. Tell us: Are you excited to check out Danica’s new perfume?Emily Hsieh