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Rachel Zoe’s New ‘Project’: A Lifestyle Brand

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Andrew H. Walker/Getty

Following the success of her debut apparel collection for QVC, which sold out within minutes, stylist-to-the-stars Rachel Zoe is gearing up to launch a full lifestyle brand for fall 2011. Teaming up with LF USA, a subsidiary of Li & Fung Ltd., The Rachel Zoe Collection will include contemporary accessories, shoes and apparel with the possibility of expanding into home, reports WWD. “My ultimate dream scenario was to be on the design side,” Rachel tells WWD. So what can we expect from the stylist’s new design venture? “You will absolutely see my trademark pieces. I’ll definitely do faux furs and incredible leather jackets and great trousers. But I’m catering to a broader audience,” she says. While price points have not yet been divulged, Rachel’s new collection is set to launch in high-end department stores, specialty stores and online in time for fall 2011. Stay tuned for more info on the collection but in the meantime, keep your eye out for Rachel, who will be rocking some of the designs. “You will definitely see me in the clothes,” she hints. Tell us: Are you excited to see Rachel’s new clothing and accessories collection?Andrea DeSimone

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