Looks like GOOP may have some competition on its hands. Celeb stylist and reality star Rachel Zoe has launched her own daily newsletter, the Zoe Report, which will feature one new apparel, accessory or beauty item every weekday. Today’s launch item is the Brian Atwood Lola Pump, a killer leopard print “shootie,” which she describes as “a striking leopard print, sexy elastic detailing and high platform — I DIE.” As for her decision to expand beyond her existing Twitter and Facebook pages into her own website, she is looking to explore the potential of the web. “I’m doing this because I’ve recently come to understand the importance of social media and I’ve become a little obsessed with it. I get addicted answering the questions that people ask me every day,” Zoe tells WWD. On her site, which also makes its debut today, there are tabs for for clothing, accessories, jewelry, beauty and lifestyle highlighting Zoe’s favorite items, as well as an “Ask Rachel” column. And remember that affordable line we told you that Rachel was launching? It’s an exclusive for QVC and will include jewelry, bags, scarves, sunglasses, hats and fake fur outerwear — all linked to from her site, of course. Click here to see RachelZoe.com and sign up for the Zoe Report!
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