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Plus-Size Model Ashley Graham Launches Her Own Lingerie Line (and Is Fronting the Sexy Campaign Ads!)

Updated

Ashley Graham is no stranger to wearing very little in front of the cameras, so what makes this photoshoot special? Well, for one, she’s wearing lingerie she designed herself this time!

https://instagram.com/p/5XAJM0p5_z/ Courtesy Ashley Graham
Courtesy Ashley Graham


The plus-size model has launched her first-ever lingerie line with retailer Addition Elle in the U.S., called Modern Boudoir, and showed off the first shots of the sexy new collection on Instagram. In the ad, Graham seductively poses wearing an emerald-hued set with lace detailing, along with a black lacy coverup, in a hotel doorframe at sunset.

The collection, launching this fall, features four sets of bras and panties, detailed with gold hardware, cutouts and lots of lace, along with the black lace kimono seen in the photo above and will be available in sizes 12 and up, with prices ranging from $30 to $95 and sold exclusively at Nordstrom stores.

Prior to launching her own line, Graham appeared in Lane Bryant’s #ImNoAngel campaign to help redefine society’s traditional vision of sexy (which many thought was an ad in response to Victoria’s Secret’s controversial “Perfect Body” ad series), alongside models Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday.

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It’s been a big year for Graham; in addition to her motivational (and viral) TED Talk, she also became the first plus-size model to ever appear in an ad in Sports Illustrated‘s annual Swimsuit Issue, flaunting her curves in a sexy black string bikini in the #CurvesForAll campaign for the online swimwear retailer Swimsuits For All.

“I know my curves are sexy, and I want everyone else to know that theirs are too,” Graham said in a statement. “There is no reason to hide and every reason to flaunt. The world is ready for more curves in bikinis.”

And though she once said she’d “absolutely” model for Victoria’s secret, she won’t need to now that she’s bringing her own sexy lingerie set to the masses. She may have wanted people to see her as a “curvaceous, sexy, gorgeous hunk of woman,” but we bet they’re now seeing her as a savvy entrepreneur as well.

What do you think of the model’s new lingerie line? Are you excited for the new collection? Share below!

–Sarah Kinonen

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