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Our Beauty Wish List for Gwyneth Paltrow's New Organic Skincare and Makeup Line


Gwyneth Paltrow‘s Goop newsletter is notorious for well-intentioned, slightly goofy, frequently expensive and often maybe not-so-necessary style, beauty and home goods (think: a $185 bobby pin and $45 cashmere socks). So when we heard she was teaming up with Juice Beauty for the site’s first private-label line: an organic skincare and makeup collection — we immediately started brainstorming some must-have natural beauty items (with a special Goop twist) that are missing from our vanities.

Gwyneth Paltrow
Kevin Mazur/Getty

Of her partnership with the skincare line, Paltrow says that she’s “amazed at the efficiency of their products, which contain certified organic ingredients.” And Juice Beauty founder and CEO Karen Behnke told Fast Company that she bonded with Paltrow (over an organic chicken salad Paltrow served) about the fact that they were both female entrepreneurs who wanted to give their families the best, most nontoxic lifestyle available.

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They decided to explore organic cosmetics, tapping Paltrow to serve as Juice Beauty’s creative director for makeup. The Juice Beauty Phyto-Pigments line will be available in January 2016, with skincare set to launch in March 2016.

And because we love talking Goop’s controversial items (have you seen her hip hop-theme clutches?) we realized there’s still time to make a beauty wish list for Paltrow and co. before the big launch. Gwyneth, please take our ideas into consideration.

Conscious Uncoupling Hair Removal Cream — For when you vacation with your ex and need to look your best.
Center Part Determiner Comb — There has to be a secret to getting Paltrow’s always on-point part, right?
Green Juice Face Mist — Our bodies live off of the stuff, might as well mist our face with it too.
Edible Kale-Infused Lip Balms — To hydrate your lips … and also serve as a mid-afternoon snack.
Sea Salt Scrub from Exclusive Private Beaches — as if Paltrow would use any old sea salt.
Chinchilla and Cashmere Makeup Brushes — What, like you’d touch your face with synethtics?

What product do you hope to see in the new line? Share with us in the comments below.

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–Colleen Kratofil