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Mary-Kate & Ashley Olsen Launch Online Store For The Row

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Just in time to get a head-start on your fall shopping, designers Mary-Kate and Ashley Olsen have launched an online shop for their high-end label The Row today. “We focused on The Row’s e-commerce experience to be engaging, effortless, and as user-friendly as possible,” says Ashley in a release. TheRow.com will offer consumers a life-like digital shopping experience using video content and 360° views of each piece from the women’s fall 2010 collection. And that wasn’t exciting enough, from now until noon PST on August 20 you can get 15% off your entire purchase by entering “SHOPTHEROW” at checkout. Happy shopping!