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Leighton Meester Is "Lovestruck" in New Campaign for Vera Wang

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Courtesy Coty

Leighton Meester‘s alter-ego Blair Waldorf always seems to be part of a dramatic love triangle on Gossip Girl, but now, the actress has a Prince Charming all to herself in a campaign for Vera Wang’s new fragrance, Lovestruck. Meester was announced as the brand’s new face last fall as part of a reported $3 million, two-year deal, and recently, her first round of chic ads surfaced. This new campaign was shot in downtown New York City where Meester, wearing a striking couture Vera Wang gown, was photographed leaning over a fire escape while awaiting the arrival of her Romeo — who just so happens to be racing toward her with a bouquet of flowers. Despite frigid temperatures during the shoot — and crowds of bystanders looking on — Meester said she was simply enjoying the view. “I was above it all, literally,” she told WWD of being perched on a fourth-floor fire escape while shooting. “So I was just kind of entertaining myself — I did a little singing, did a little dance.” The perfume will be available in the U.S. in August, with the print campaign slated to run in September. Tell us: What do you think of Meester’s Lovestruck ads? –Kim Peiffer



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