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Lauren Conrad Designing 'Investment Pieces' with Paper Crown

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Fashionistas dying for a taste of Lauren Conrad‘s newest clothing venture, Paper Crown, are in luck: it’s in stores, including Nordstrom and Planet Blue, as of late July. The collection is full of signature Conrad styles like girlie dresses, tailored shorts and jackets, and no one is more excited about it than the designer herself.

“I’m having so much fun with it,” she told PEOPLE at a recent Alice + Olivia bash in West Hollywood when asked about the line and her lower-priced collection for Kohl’s, LC Lauren Conrad. “We wanted to do something that’s just really well fitting, staples that you can build around.”

The holiday collection is up next, which Conrad said was designed with certain occasions, like holiday parties, in mind, and pieces will continue to be in the $140-$300 range. “I consider them investment pieces,” she said. “We wanted them to be very classic feeling but still special.” Tell us: Have you shopped Paper Crown?

–Alex Apatoff

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