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Lane Bryant's #PlusIsEqual Campaign Fights for Fair Representation for Women of All Sizes

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Lane Bryant is back at it! The clothing retailer has launched a sexy new ad campaign, dubbed #PlusIsEqual, to pair with its fall collection. Spoiler: It’s fierce.

Lane Bryant PlusIsEqual campaign
Courtesy Lane Bryant

The sexy images, shot by renowned fashion photographer Cass Bird, features six plus-size industry favorites, including Ashley Graham, Candice Huffine, Precious Victoria Lee, Justine Legault, Georgia Pratt and Sabina Karlsson.

Each model is wearing pieces from the collection — from figure-forming dresses to chic skirts and trousers — in the black-and-white photos.

Lane Bryant PlusIsEqual campaign
Courtesy Lane Bryant

The “PlusIsEqual” movement strives to give women — of all sizes — equal representation in the media. “Sixty-seven percent of U.S. women are size 14 to 34, but they’re underrepresented on billboards, magazines, TV … everywhere,” according to the brand.

“Size shouldn’t matter when you’re talking about a woman who just wants to be fashionable,” Graham said in a statement. Huffine added: “We’re proud, strong, fashion-forward, stylish … same as anyone else, with extra curves.”

RELATED PHOTOS: Ashley Graham: 2 Days in the Life of the Plus-Size Modeling Sensation

Lane Bryant PlusIsEqual campaign
Courtesy Lane Bryant

#PlusIsEqual is the second major campaign for the retailer following its #ImNoAngel ads last spring, which aimed to redefine society’s traditional vision of sexy and features models while taking a jab at Victoria’s Secret’s recent “Perfect Body” images.

“Our ‘#ImNoAngel’ campaign is designed to empower all women to love every part of herself,” Lane Bryant’s CEO and President, Linda Heasley said in a statement. “Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way.”

What do you think of Lane Bryant’s latest campaign? Share below!

–Sarah Kinonen

RELATED VIDEO: New Lane Bryant Lingerie Ad Takes Swipe at Victoria’s Secret

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