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Kylie Minogue's Mind-Bending Campaign For Tous

Updated


Courtesy Tous

Kylie Minogue is working wonders as the new face of Spanish jewelry and accessories label Tous, with sultry magician-themed ads in which the top hat-wearing singer appears to have sawed herself into bits! “We wanted the campaign to be very bold, very fresh and very atmospheric,” Tous co-president Madame Rosa Oriol says of the playful print series, which was shot earlier this month by renowned photographer Ellen Von Unwerth. “To carry off all this radiance and sophistication, we needed the best and for me, that is Kylie Minogue.” In the midst of the February 9 shoot, the 41 year-old Aussie Tweeted, “Hello peeps!! Am in the middle of photo-shoot for the next Tous campaign, photographed by Ellen Von Unwerth. It’s all about…*m*a*g*i*c!! I first worked with Ellen in the mid 90’s….!!! She has great energy and takes gorgeous pics.” We couldn’t agree more. Tell us: What do you think of Kylie’s new Tous ads?David Caplan


CLICK THROUGH TO SEE ANOTHER IMAGE FROM KYLIE’S CAMPAIGN!



Courtesy Tous