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Kris Jenner Launches QVC 'Kollection' for Women 30-Plus

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Courtesy QVC

Momager, wife, designer?

Kris Jenner is launching The Kris Jenner Kollection, a ready-to-wear fashion and accessories line set to debut on QVC during Fashion’s Night Out on Sept. 8. The second Kardashian label to join QVC — Jenner’s daughters Kourtney, Kim and Khlo√© also sell their K-Dash by Kardashian collection on the network — it offers a variety of affordable blazers, leggings, dresses, T-shirts, tunics and scarves.

“I was inspired by a lifetime of experience and making some really bad fashion mistakes,” Jenner tells PEOPLE of the line. “Once you hit 50, if you don’t get it right by then there’s no hope. What I wanted to do was build a foundation of clothing that people could have forever. Staple pieces and spice it up with some really exciting pieces.”

Although a first-time designer, the Keeping Up with the Kardashians matriarch isn’t relying on her fashionable daughters for advice. “I haven’t asked them one question,” Jenner boasts. “To make it authentic and something that really came from me it needed to be really developed by me.”

Jenner’s focus was to create a line of everyday pieces targeted for all ages, especially the over 30 set, a sentiment she learned from her daughters. “I’m passionate about teaching women what I’ve learned and what my girls have helped me with, which is dressing age appropriate,” she shares. “I think the girls will be very excited and proud.”

–Michelle Ward

PERUSE DREAM WEDDING DRESSES FOR KRIS’S DAUGHTER KIM