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Kim, Kourtney and Khloé Model Kardashian Kollection Lingerie

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Courtesy Kardashian Kollection

It’s the Kardashians like we’ve never seen them before. We take that back — we probably have seen them like this before. But Kim, Kourtney and Khloé are looking quite glamorous in their first round of ads for Kardashian Kollection lingerie.

The sisters wear the line’s racy bras, panties and hosiery in the image; the pieces they model are all available (on sale) now at Sears. “How fab is this new ad?” Khloé wrote on her Celebuzz page. “Nothing makes me feel sexier, plus it’s all so comfy! Killing two birds with one stone.”

Though the reality starlet does love the lingerie, in February, she told PEOPLE that shooting these ads isn’t always fun for her. “It’s a little nerve-wracking being next to Kourtney and Kim in lingerie or a bikini,” she said. “But that’s the blessing of having a line that’s designed by three different body-shaped women.”

The designers reportedly shot ads for their swimsuit line in January, so expect more skimpy photos in the months to come. Tell us: What do you think of the Kardashians’ latest ad?

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