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Karlie Kloss Goes Incognito for DVF's New 'Secret Agent' Campaign


We’ve lost track of all of Karlie Kloss’s fall ad campaigns, but we think her latest one for DVF might be our favorite. And that’s probably because we have a crush on her co-star — DVF’s new “Secret Agent” bag launching later this year.

Karlie Kloss DVF
Peter Lindbergh

“The DVF Secret Agent bag, and the character Karlie plays, are really metaphors for the DVF woman,” Diane von Furstenberg said in a statement. “She is a businesswoman, a mother, a lover, a friend. She is always on-the-go. Now we have created the ultimate accomplice for every facet of the life she lives fully. I trusted Peter to capture this story, and the essence of this woman, and I’m thrilled with the result.”

Karlie Kloss DVF
Peter Lindbergh

The designer teamed with Peter Lindbergh on a short film, which showcases Kloss and her partner in crime (that would be the bag)! In the clip, Kloss goes “incognito as a sultry secret agent. Effortless, sexy and on-the-go, she transitions seamlessly from day to night with the help of a handsome accomplice, her multi-faceted DVF Secret Agent bag.”

Catch the teaser clip for the fall campaign below. The DVF Secret Agent is available for pre-order now on and will be available for purchase mid-August.

What do you think of Kloss’s latest campaign?

–Brittany Talarico