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Jesse McCartney's New Role: Bongo Boy!

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Courtesy Bongo

Bongo has just announced that pop star and actor Jesse McCartney will take on a new role, starring in their fall advertising campaign for Fab 5 Fit jeans — and we have a sneak peek. While celebrity spokesmodels are nothing new to the brand, whose past famous faces include Kim Kardashian, Nicole Richie, Kristin Cavallari and Rachel Bilson, Jesse will be the first man to front their ads. And the “Leavin'” singer — covered in kisses and surrounded by a bevy of women — looks happy to stick around. “There’s nothing better than a girl in a T-shirt and jeans,” he says. “So the Bongo shoot was a dream come true for me!” You’ll have to wait to see the full campaign of print and internet images starting in September, but you can get the look from the ads for yourself even sooner when the line hits stores in August (pop star not included). Tell Us: What do you think of Bongo’s decision to have a man star in ads for a women’s line?

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