“We’re done all the way through January,” she tells PEOPLE. “But I was just working on spring.”
The collection, which features women’s clothing, accessories, home goods and more, is a project close to the star’s heart. “With this line, I did the line I’ve always wanted to do — and one that everybody could afford,” she explains. Her biggest challenge? “Getting the fit right is something that takes a lot of time, but it’s something that we can’t compromise. For me, the stuff I pick is the stuff that fits really well. So we concentrate on giving beautiful items with great fit at a great price.”
Lopez says she was involved in the creation of her first delivery from start to finish, pulling tearsheets from books and magazines, approving sketches and putting color palettes together. “For spring, we have a lot of bright colors,” she reveals. “We started off with the more signature ‘Jennifer Lopez’ palate — soft grays, whites, seafoam greens in the bedding and home collection — then in accessories and apparel, we did the more blush and soft tones, camel, cream. Going forward we’ll start experimenting with more colors.”
In the future, Lopez hopes to expand her collection, possibly adding kids’ clothes and definitely debuting more home goods. “We talked about dishes and plates — there are all different areas you can expand into,” she says. “But we wanted to first focus on delivering a great, quality line that was luxurious, beautiful and sexy — and affordable.”
For Lopez, who says she’s been wearing “just about everything” from the line, that means more opportunities to express herself through her design work. “I always wanted to be a signer, performer, an actress … and I knew I was creative in other ways,” she says, when asked if she always wanted to design. “I love fashion, but I never really thought I wanted to become a fashion designer. That just kind of evolved with my image, my style and the fact that I am creative. So when I was given the opportunity to do this line, I realized I had something to say, and something to offer.”
Hear more from Lopez in the exclusive clip above, and find her line at Kohl’s stores and on kohls.com.