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Celebrity

Jennifer Lopez Is the New Face of Tous Jewelry

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Jesse Grant/WireImage

Is Jennifer Lopez the hardest working woman in show business? The singer, actress and American Idol judge is adding another bullet point to her résumé: she’s the new face of Barcelona-based Tous jewelry. The line’s president Salvador Tous (daughter Rosa is the designer) said in statement that the diva was a natural choice to front the line’s spring ad campaigns, to be shot by photographer Ellen Von Unwerth, because Lopez “is genuine and endlessly charismatic; a great illustration of our brand.” For Lopez, who has long been known to have a thing for bling, the choice to collaborate with the 90-year-old jewelry brand was a no-brainer, she said. “All girls love diamonds!” —Alex Apatoff

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