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Fashion

Jennifer Lopez and Marc Anthony Back In Fashion with Kohl's Line

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Jason Merritt/Getty

Looks like Jenny from the block has a blockbuster deal up her sleeve! Jennifer Lopez and hubby Marc Anthony are launching a lifestyle brand with Kohl’s, set to hit stores and Kohls.com next fall. The pair appeared at the London Hotel in West Hollywood today for a press conference announcing the exciting news. In addition to men’s and women’s clothing and accessories, the duo is also expected to expand their lavish touch to a home collection. And while this is definitely not J.Lo’s first foray into fashion, having dabbled in the clothing and perfume categories since 2002–and most recently starring in Gucci ads with her twins–the superstar is clearly showing no signs of slowing down. “We are thrilled to embark on this new venture with Kohl’s and to join in this important partnership,” said Jennifer and Marc in a statement. “These are really exciting times for us and our family and we are looking forward to collaborating with Kohl’s in the creation of a lifestyle brand that represents our true style and the essence of who we are, and what we have come to represent as artists.” The couple was also heard joking: “No we are not having another baby or getting divorced…we are becoming business partners!” The multi-talented stars will join the likes of Lauren Conrad, Vera Wang and Daisy Fuentes (among others) on Kohl’s star-studded roster. If J.Lo’s red carpet-ready star style is any indication, we’re sure her new deal with Kohl’s will also be a huge success! Tell us: Would you buy anything from a Lopez-Anthony lifestyle line for Kohl’s? – Hana Choi

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