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Jamie Chung, Rita Ora, Florence Welch and Léa Seydoux Are All Fronting the Hottest Campaigns of Summer


Summer is almost here which means some of your favorite brands are releasing their warm-weather collections — and enlisting some of your favorite stars to model those collections off. Jamie Chung, Rita Ora, Florence Welch, Léa Seydoux and a social media star Cameron Dallas front impressive summer ad campaigns for Banana Republic, Tezenis, Gucci, Louis Vuitton and Calvin Klein respectively — and we have all the scoop on the new lines right here.

Jamie Chung and Johannes Huebl for Banana Republic
Ward Ivan Rafik and John Hillin

First up, style influencer Jamie Chung stars in Banana Republic’s summer 2016 campaign. She models alongside style ambassador Johannes Huebl (who’s married to that other other style influencer you many know, Olivia Palermo). The shoot is set in Charleston, South Carolina, which was meant to reflect the mood of the collection, which “embraces the art and culture of the soulful region” through playful prints and sophisticated silhouettes. A.k.a. they will be your wear-everywhere pieces all season.

RELATED VIDEO: Is Rita Ora ‘Becky With the Good Hair’ From ‘Lemonade’?

Rita Ora for Tezenis

As the world still tries figure out who “Becky with the good hair” is, Rita Ora’s name was swirled into the rumor mill after wearing a Tezenis lemon-print bikini top after Beyoncé Lemonade video aired. Which may have just been inconvenient timing. It was announced she’s fronting the Italian line, Tezenis’ summer collection, so it could have all just been in an effort to support her new brand, not throw Bey’s biggest fans into a frenzy.

Florence Welch for Gucci watches
Courtesy of Getty Images/Gucci

Considering singer Florence Welch is currently on tour wearing an entire wardrobe of Gucci goods, it makes sense the brand would tap their muse as the house’s new ambassador for watches and jewelry.

In a press release the company explained Welch’s personal style is “in harmony” with Gucci’s eccentric spirit, plus she’s longtime friends with Creative Director Alessandro Michele. “When Alessandro and I first met, we bonded over our love of jewelry,” Welch explained. “I truly believe that what he is creating at Gucci today is magic, and I am so excited to be part of it.”

To kick off the new title, she was interviewed by journalist Derek Blasberg in front of an invited audience.


A photo posted by Derek Blasberg (@derekblasberg) on

Another star best buds with a high-fashion designer? French actress Léa Seydoux who just landed her first ad for Nicolas Ghesquière’s Louis Vuitton travel campaign. The shoot (photographed by Patrick Demarchelier) is a perfect finishing touch from her transformation from indie darling to silver screen to mega movie star.

Her inaugural campaign shows her modeling top-handled satchels and studded trunks.

🐴🌸 @louisvuitton @nicolasghesquiere @marieameliesauve @bencercio @patrickdemarchelier

A photo posted by Lea Seydoux (@leaseydoux_genuine) on

Merci!!💗💜 @louisvuitton @bencercio @marieameliesauve @nicolasghesquiere @patrickdemarchelier

A photo posted by Lea Seydoux (@leaseydoux_genuine) on

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For the past limited-edition collection, Calvin Klein featured up-and-comer Lottie Moss (who just recently landed the cover of
Vogue Paris
). The brand’s next style setters? Internet personality Cameron Dallas and model Stella Lucia in the new campaign for the streetwear-inspired capsule collection that features the iconic tone-on-tone “CK” logo (available now).

In the accompanying video, Dallas says he’s still in disbelief he landed the campaign. “In 2011, I tweeted that I wanted to model for Calvin Klein, so it’s a dream come true to actually be in one of their campaigns,” he said in the press release. “I’ve always been a huge fan of the brand, and these pieces fit perfectly with my everyday style.”

Excited to shop for spring and summer? What’s on your list? Share with us in the comments below.

— Colleen Kratofil