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It's On For TV Personality Alexa Chung As Madewell's New Celeb Designer

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Courtesy Madewell

It’s been an eventful few weeks for British-born TV personality Alexa Chung: first, her MTV show It’s On With Alexa Chung was canceled, and now, the 26 year-old former model is rebounding as a fashion designer, with a just-announced partnership with clothing chain Madewell. The trendsetting star, known for her rock-inspired, chicly tossed-together aesthetic, tells WWD the collection will consist of “things you wouldn’t mind getting dirty in and things that I actually wear.” Chung explains, “I was being offered so many collaborations for a long time, but I held off. I thought it would be quite a ‘sellout’ thing to do. But Madewell had a more organic approach. They seemed really interested in my ideas and it’s a brand that I really admire. Hopefully, the authenticity of this collaboration will be obvious.” The range, hitting stores and madewell1937.com in August, consists of roughly 20 pieces, including high-waisted skinny jeans, lace-trimmed wool jackets, polka dot tea dresses, and tees adorned with Chung’s own photographs and illustrations. Exact prices for the Alexa Chung for Madewell collection have yet to be announced, though they will be in sync with the label’s current lineup, with jeans going for under $100 and t-shirts starting at $14. For more on the launch, visit wwd.com. Tell us: Are you excited to check out Alexa’s new collaboration with Madewell?Emily Hsieh

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