We can spend hours trying to decode everything on Blake Lively‘s new website, Preserve. (Okay, we probably have spent hours, there’s a lot to process.) You can tell the newly crowned lifestyle blogger and her team have put tons of thought and detail into every aspect of the venture. Today’s topic? The cryptic welcome video that appears on the homepage, which is meant to embody the homegrown “Main Street USA” mentality Preserve is trying to foster. And in the cryptic two-minute clip, we think we found something huge: A glimpse of Lively dancing around in — wait for it — her wedding dress!
And by glimpse we mean, blink and you’ll definitely miss it. So we had to make a gif of the exact moment we’re talking about. It happens at the 1:31 mark, where a blissful Lively is frolicking in a formal beaded gown (her Marchesa confection featured “illusion crystal beading on the shoulders and rose-gold embroidery” …) on what looks like a shore amid floating paper lanterns, a detail the couple had at their 2012 nuptials. (Lively’s pal Beyoncé did a similar split-second wedding gown reveal in her 2011 video “I Was Here.”)
Below, we snapped a screenshot for reference, but the gif is way more fun. And while it hasn’t been confirmed this is from her wedding or that it’s even the actress, we’d bet you a set of light-up Thought Bubbles that it is.
The lantern scene isn’t the only Lively cameo in the mysterious (and, we’ll say it, borderline creepy) introductory film. We also catch a glimpse of her amazing hair and ring at the 41-second mark as she leaves a shop with a cookbook, plus, we spot who we think is Reynolds kissing a painter (?) at the 43-second mark. There’s also a girl proudly flashing her engagement ring at the 1:25 mark. Some speculate this to be Lively, but her hair looks a bit too dark and the ring a bit too heart-shaped, in our opinion, anyway. (P.S. Did we tell you that we were really devoting a lot of thought to this, or what?)
As she continues to promote her new lifestyle site, Lively has been slowly revealing more details about her closely guarded Charleston, S.C., wedding to Reynolds — including that her bestie Florence Welch performed while sparklers were being held by guests, which ended up giving a hint to the name of her site.
“I look down and my wedding dress has a big burn mark from one of the sparklers. Right on the front! And it was just so heartbreaking to me,” she told Vogue. “And later, my dress was hanging up and Ryan said, ‘Isn’t that beautiful?’ I said, ‘What?’ And he pointed to the burn. My heart just stopped, because it was such a sensitive little subject. And he said, ‘You’ll always remember that moment with Florence singing and the sparklers. You have that forever, right there, preserved.’ Now that’s my favorite part of the dress.”
We’re curious to see how much more of Lively’s personal life is revealed through her new company. What do you think of the Preserve welcome video? Do you think that’s Lively’s wedding? Are you buying all the jam and pickles on the site? As always, share your thoughts, feelings and concerns below.