People

Stay Connected

Subscribe

Advertise With Us

Learn More

Skip to content

Beauty

Gigi Hadid Is the New Face of Maybelline!

Updated

Some BFFs get matching necklaces. Gigi Hadid and Kendall Jenner land matching major beauty contracts. Two months after Jenner, 19, signed on as the new face of EstΓ©e Lauder, Hadid, 19, announced her beauty contract with Maybelline New York.

Gigi Hadid Maybelline
Mike Coppola/Getty

The daughter of Real Housewives of Beverly Hills star Yolanda Foster, who signed with IMG models back in 2011, has seen her career pick up rapidly within the past year, landing ad campaigns for Tom Ford eyewear, Victoria’s Secret Pink and Guess and hitting the runway for Chanel. But she saved her biggest announcement yet for her Instagram followers:

RELATED PHOTOS: Love Her Outfit! Star style you’ll want to steal

She also shared the big news with Vogue.com, saying she’d been wearing the brand’s SuperStay 24HR Concealer since before she was technically allowed to wear makeup.

Hadid’s first ads will be revealed in October, but in the meantime, look for the star to be sharing lots more like the Instagram below with her huge social media following.

Thoughts on her new gig?

–Alex Apatoff