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Get Ready to 'Envy' Zoe Saldana's New Calvin Klein Ad Campaign

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Mikael Jansson

When we found out that Zoe Saldana was stripping off her blue Avatar facade for Calvin Klein Underwear‘s newest line, Envy, we knew the images would be as big a hit as the action film. Renowned fashion photographer Mikael Jansson shot the steamy black-and-white images–making their official debut beginning mid-September–featuring Saldana looking hotter than ever. “I like when you are able to assist your body to look amazing as opposed to replacing anything, ” Zoe told WWD. “That’s exactly what Calvin Klein Underwear Envy does. It helps you, it assists you, but it will not overshadow what you can bring naturally.” And if you are inspired by Zoe, you can finally get your hands on the five-bra assortment, designed for average sized women looking for less coverage, which is shipping to stores this week. The multimillion-dollar print, outdoor and online campaign marks “one of the biggest launches in the brand’s history,” Calvin Klein’s executive vice president of global communications Malcolm Carfrae tells WWD. We can’t wait to see even more of the images as they come out. Tell us: What do you think of Zoe Saldana’s new ads?Jessie Goldberg

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