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Fashion

Georgia May Jagger's Hudson Jeans Collaboration is Ahead of the Curve

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Courtesy HUDSON Jeans

Georgia May Jagger, daughter of the Rolling Stones’ rocker Mick and supermodel Jerry Hall, is putting her fashionable genes into a new endeavor: designing jeans. Already the face of Hudson, she is fronting a new line for the denim brand aptly named, ‘Hudson by Georgia May Jagger.’ The collection, which will launch at Neiman Marcus in early March, is Georgia May’s brainchild, in collaboration with Hudson’s head designer and creative director Benjamin Taverniti (above). And while she will appear in the ads for her jeans, the star is more than your average fashion figurehead. Reps from the brand tell PEOPLE that Jagger submitted sketches and oversaw the design process, which resulted in five styles in a range of washes. “My collection has a whole new cut,” Jagger says in a release. We are “using new kinds of stretch denim fabrics exclusively developed for us which make them very comfortable.” All the designs have skinny leg openings and are “a mid-rise which is great for us shorter girls and also very flattering”–especially for those of us with a little extra junk in the trunk!– Justine Harman

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