Forever 21 has issued an apology after receiving backlash from customers over a graphic T-shirt that featured the slogan: “Don’t Say Maybe If You Want To Say No.”
Consumers took to Twitter on Monday condemning the retail chain for approving the “Maybe No” shirt design that seemingly played down rape culture and anti-consent.
“Forever 21 strives to exemplify the highest ethical standards and takes feedback and product concerns very seriously. With regards to the t-shirt in question, upon receiving feedback from our customers, we took immediate action to have it removed from our website. We sincerely apologize to anyone who was offended by the product,” Forever 21 said in a statement to PEOPLE.
Project Consent was among the activist groups to take part in the overwhelming backlash that resulted in the removal of the graphic tee.
“Hey, @Forever21, we think you should #StopVictimBlaming and pull this shirt from your stores,” the campaign tweeted.
– Karen Mizoguchi