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Fashion

FIRST LOOK: Rihanna's Gucci Ad Campaign for UNICEF

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Courtesy Gucci

Rihanna and Gucci are giving us a sneak peek of the singer’s ads for the brand’s 4th annual campaign to benefit UNICEF. And talk about looking good while doing good! The series of ads, which won’t hit magazines in December, feature the singer modelling luxe goods from Gucci’s “Tattoo Heart” collection. A portion of proceeds from the all-white line will go towards improving the lives of children in sub-Saharan Africa through life-saving programs. And the singer couldn’t be happier to continue her work with the charity. “The work that UNICEF does in the world is so incredible,” she says. “And I am honored to be able to join forces with Gucci to create this amazing campaign which will contribute to UNICEF. I think the campaign and the sales of these beautiful products can make the difference.” Click here to learn more about UNICEF.