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First Look: Blake Lively, Jane Fonda, Zoë Saldana and More Stun in Red Lipstick for New L'Oréal Paris Campaign

Updated

This might be L’Oréal Paris’s most glam campaign yet. The beauty brand rounded up all of its A-list faces for a brand-new lipstick launch, Collection Exclusive Pure Red. The best part? Each matte shade was matched and made specifically for the L’Oreal Paris “muses.”

L'Oréal Paris new red lipstick campaign
Courtesy L’Oréal Paris

Dressed all in white, stars including Zoë Saldana, Eva Longoria, Blake Lively, Jane Fonda, Julianne Moore and Freida Pinto strike a pose for the elegant ads (shot by Norman Jean Roy). The campaign also stars French actress and former Guess girl Laetitia Casta, models Liya Kebede and Natasha Poly and Indian actress Aishwarya Rai Bachchan.

L'Oréal Paris new red lipstick campaign
Courtesy L’Oréal Paris

Unfortunately, the rest of us have to wait till next spring for the lipsticks to hit stores — but those who got a preview shared their early thoughts on the new colors.

“I love that it is matte,” Longoria says of her shade. “It’s easy to wear and makes a bold and modern impact, perfect for day or night. The brick rouge is the perfect color for me.”

Says Moore of her hue, “Because I’m so fair, I always thought a bright red lip would not be flattering. But with ‘Vermillion Rouge,’ I found a beautiful and intense red that complements my skin tone. It’s so easy to apply and wear, it seems made for me.”

L'Oréal Paris new red lipstick campaign
Courtesy L’Oréal Paris

Are you excited about the new red lipstick collection? Which shade are you loving? Share your thoughts below.

–Brittany Talarico

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