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EXCLUSIVE: Whoopi Goldberg Brings Humor and 'Poise' to Her New Campaign

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Signing on to be the spokesperson for Poise, Whoopi Goldberg channels famous female icons of the past dealing with LBL, including Cleopatra, Lady Godiva and the Mona Lisa in hilarious ads and “Great Women in History” webisodes. While Whoopi can’t pick her favorite of the women she created (she picked the women and wrote the dialogue), she says there is one more surprising lady she’d like to portray: Sarah Palin! “If I could add one more it would be Sarah Palin. I don’t have a favorite, because they are all my creations.” Whoopi exclusively tells PEOPLE that she wanted to tackle the issue of light bladder leakage because “I wanted to help Poise get the word out on a very common issue that many women experience but don’t talk about. I wanted to address women’s issues and not be embarrassed by them.” See more of Whoopi and find out more at 1in3likeme.com.