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EXCLUSIVE VIDEO: Go Behind the Scenes With Nigel Barker and Nine West

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When top models like Coco Rocha and Jessica White aren’t working the runway during Fashion Week, they’ll be hitting the streets of New York City to raise awareness for Fashion Targets Breast Cancer, the Council of Fashion Designers of America’s (CFDA) charitable organization. Donning limited-edition Nine West boots equipped with pocket pedometers, participating models’ every step will be tracked for the brand’s Runway Relief Program, an initiative that will donate a pre-determined monetary amount to the cause, based on how many steps the models take. To kick things off, Nigel Barker will photograph 40 models rocking the new boots in an iconic N.Y.C. location on August 31. And unlike other Fashion Week events, you don’t need a ticket to get access! The shoot will be streamed live on modelinia.com and Nine West’s Facebook page, where the boots will also be available for purchase for $199. In this exclusive video, Nigel Barker and his top models chat about the charity and give PEOPLE.com a sneak peek at the limited-edition boots.–Jessie Goldberg