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EXCLUSIVE VIDEO: Get a Behind-the-Scenes Look at Rita Ora's New DKNY Fragrance Campaign

Updated

Rita Ora maybe be having the best year ever. From her role in Fifty Shades of Grey to her DKNY perfume collaboration and her ascendant status as red-carpet royalty (with fashion ad campaigns to prove it) the British singer is constantly in the spotlight. Now, we have an exclusive look at Ora shooting her DKNY MYNY fragrance campaign.

In the clip below, Ora wears her signature red lips and platinum blonde bob as she poses all over N.Y.C. “It’s just such an energetic city. You never know what to expect,” she says. “Pretty much like my life, really.”

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We also caught up with the Brit to find out more about her collaboration with DKNY. And as it turns out, she loves the new scent so much she’s been inspired to sing about it. “There’s a song on my new album called ‘Smell Good.’ I’m not even joking,” she tells PEOPLE, adding that her loyalty to the brand goes way back to her first-ever perfume: “DKNY Women. I wore it from 13 to 16 years old.”

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Rita Ora DKNY MYNY fragrance
Courtesy DKNY

The 23-year-old star also shared some insight on the rest of her beauty routine, like her commitment to being red-lipped almost all the time. “When I was 13, I saw Gwen Stefani bouncing around on TV, and I was like ‘Who is that? That’s what I want to do.'”


For more of our exclusive interview with Ora, pick up the new issue of PEOPLE on newsstands Friday. What do you think of her latest brand collaboration? Are you excited to try the DKNY MYNY fragrance?

–Brittany Talarico, with reporting by Andrea Lavinthal

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