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EXCLUSIVE: Jersey Shore's Sammi "Sweetheart" Giancola Debuts Jewelry Line

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Jersey Shore
‘s Sammi “Sweetheart” Giancola is the latest guidette to toss her, um, bikini into the fashion ring. Today, the MTV reality starlet launched her own collection of bling, Sammi Sweetheart, with costume jewelry brand RichRocks. The line, consisting of seven pieces focused on her “sweetheart” image, includes (you guessed it) heart-shaped pendants, crystal bracelets meant for layering, and of course, her staple accessory essential: large hoop earrings. But Giancola isn’t charging sky-high prices for her gems; instead, she’s taking pride in selling for less. “I love that the RichRocks brand and my collection retails for just under $100,” she tells PEOPLE. “It was very important for me to keep all of the pieces affordable for my fans so they can purchase more than one piece and add to the collection. I have created some great fun and flirty pieces to wear day into night.” Perhaps for an evening out at Karma? The Sammi Sweetheart for RichRocks collection launches today at richrocksnyc.com. Tell us: Will you buy from Giancola’s new jewelry line? –Kim Peiffer

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