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Eva Mendes: Too Hot for Primetime TV

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Steven Meisel/courtesy of Calvin Klein

Eva Mendes has never had a problem with nudity. But it seems America’s TV networks do. Afraid of offending viewers, they have banned the actress’s new fragrance spot — though an edited version may air after 10 pm. In the moodily-shot 30-second black-and-white commercial for the Calvin Klein scent Secret Obsession, Mendes appears without clothes, sometimes swathed in a sheet. “Between love and madness lies obsession,” the actress and CK underwear model, who also appears in print ads for the perfume, seductively whispers. “Love… madness. It’s my secret.” But the ban may boomerang, creating more sales by word-of-mouth according to those close to the brand. International viewers will get to see the commercial as creative director Fabien Baron originally shot it — and you can make up your own mind about the commercial by watching the original here.

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