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Emma Watson as the New Face of Chanel? "100% Not True"

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PA Photos/Landov

The internet is abuzz with reports that Harry Potter star Emma Watson is stepping in to replace Keira Knightley as the face of their Mademoiselle fragrance — to the tune of a 3 million pound contract! Unfortunately for Watson, unless there is a magic trick at foot, this is all simply smoke and mirrors. A rep for Chanel tells PEOPLE that the rumor is “100 percent not true. We can’t figure out where this came from. It’s everywhere!” Tell us: Who would you prefer in Chanel ads? Current face Keira or Emma?

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