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Fashion

Emma Roberts Lands a Fashionable New Gig

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Courtesy Snapette

Social media and style go hand-in-hand these days, and Emma Roberts is helping to bring them even closer together in her new role as fashion advisor for shopping app Snapette.

“My friends always laugh because they’re like, ‘All you Tweet about is fashion and TV,’ and I was like, ‘You’re right!'” Roberts told PEOPLE at the Steven Alan showroom in New York City on Friday. “So now there’s something made just for what I’ve been doing all along.”

Launched earlier this year, Snapette is the first-location based shopping app. The free tool allows users to virtually browse photos of products available in nearby stores or upload snaps of their latest shopping finds.

“It’s a little Instagram-meets-Yelp, where you can look at what stores are carrying and at the same time find out where to buy what you’re looking at — that … is my favorite thing,” Roberts explained.

As the app’s fashion advisor, Roberts will also show fans what she’s loving on her personal profile. “I’ll share [the clothes] that I get to borrow for events and also show off the stuff that I’m buying in stores,” she said. “Personally, I love to see what celebrities are wearing on the carpet, but I also love to see what they have in their own closets because it can be really different.”

For instance, Roberts’s own closet is full of semi-affordable finds. “I wear brands that I feel like everyone else wears — I just went to Topshop and bought a bunch of stuff, I love Current/Elliott, Steven Alan, Isabel Marant and Jerome Dreyfuss.” We can’t wait to see it all. Tell us: Will you use Snapette?

–Jennifer Cress

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