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Emily Blunt Is the New Face of YSL Opium

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Courtesy YSL

We’re a little addicted to Emily Blunt, and it seems Yves Saint Laurent is, too! Today the company announced that the British actress is the new face and ambassadress of its iconic fragrance, Opium.

“She quite obviously embodies who we feel to be today’s Opium woman,” YSL president Renaud de Lesquen said in a release.

The actress, who said she’s “honored” to represent the brand, expressed her admiration for YSL, too. “It is a really exciting experience to embody this legendary fragrance, which has stood the test of time,” she shared. “Being a part of this new campaign and being able to tell the story of this very evocative fragrance is a real thrill.”

According to Nathalie Duran, deputy general manager of YSL Parfums, Blunt’s campaign “unveils a fiery, almost reckless woman with magnetic seduction, that nobody or nothing can resist.” In fact, Blunt comes face-to-face with a leopard in the images, shot for television by Romain Gavras and print by Patrick Demarchelier. The campaign debuts in October.

–Kate Hogan

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