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David Beckham Strips Down for Armani -- Again!

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Mert Alas and Marcus Piggott

David Beckham already got hearts racing around the globe with his sexy Emporio Armani ad campaign earlier in the year, and tonight he’s unveiling his new campaign — starting with a giant mural facing Macy’s in San Francisco. The hunky soccer player will reveal one of the campaign images shot by renowned fashion photographers Mert Alas and Marcus Piggott on the beaches of Malibu. While the images won’t be on the emporioarmani.com site until the 23rd and in magazines until August, PEOPLE.com has this sneak peek at the steamy new campaign. Tell us: What do you think of David Beckham’s ads?