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Coach's New Face? Gwyneth Paltrow

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AFF-USA

Gwyneth Paltrow is taking over the world, one genre at a time! The actress, cookbook author and singer is making room on her plate for a more stylish gig: she’s the new brand ambassador for Coach. The star will appear in ads for the brand’s international fall 2011 and spring 2012 campaigns, in celebration of Coach’s 70th anniversary. The pictorals, shot on a Manhattan rooftop by photographer Peter Lindbergh, will roll out in September in European and Asian markets. “I’ll never forget getting my first Coach bag,” Paltrow said in a release. “I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand. I’m so proud to be part of their 70th anniversary celebration.” This isn’t the first time Paltrow has used her famous face for fashion: she’s been featured in past campaigns for Baume & Mercier watches and Tod’s. Tell us: What do you think of Paltrow’s new gig? –Kim Peiffer

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